Resiliency and Ingenuity Revealed in New Forbes Business Research
July 17, 2024
They were walloped by the pandemic and hit with high inflation, and yet an overwhelming majority of U.S. small business owners recently polled by Forbes Research are optimistic their businesses will succeed.
Possible outcomes of that rosy outlook—as well as what challenges may interfere with that expectation—are explained in the 2023 Small Business Survey, which captured the perspectives of 500 business owners whose organizations employ up to 500 people and make more than $1 million in annual revenue.
